Capturing Contact Information

This is the most critical step to serving potential clients and closing more business, yet many companies have no “Call to Action” to accomplish this. A simple call to action is the request for contact information in exchange for value content. A small form requesting a name and email address for access to a webpage, download, or video.

To successfully obtain incoming links to your website, and to capture information for leads, you need good value content. Most organizations don’t realize the wealth of content that they have to distribute. Knowledge, information, and education are the three most valued types of value content. What you know, and how you teach and disseminate is of the greatest value to your visitors.

We will help you determine what information is highly coveted and how you can create great value for your prospects and clients. We then will create advertising campaigns to promote your offerings. Along with great content, you need a very simple method to capture contact information. Many companies require too much information from a first time visitor. All you need is a name and email address, and you can now enter into a relationship with a potential customer, using our automated process.

We will guide you on the creation and marketing of:

• White papers
• “how to” or informational Video
• “How to” or informational guides
• Seminars
• Lunch and Learns
• Webinars
• Online education
• Money saving tips

Of course you also need to monitor and track the success of each element within the campaign chain. Which ad is driving the most traffic to my landing page? Is my landing page converting? Did I test two different landing pages to see which one was more successful? What content is most popular? We have all the methods and code in place that will monitor and track performance to maximize the effectiveness of your advertising campaigns.